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| INTRODUCTION. History of Visiting
and Business Cards. |
A business card that you leave with your
interlocutor is highly suggestive of its owner. Therefore, it must
be created to inspire only positive emotions. Irrespective of its
immediate function (to attract or convey business information) business
card must be stylish, well made-up and printed.
Elegant descendants of the austere Gauls, the French, claim that visiting
cards first appeared in their land in the seventeenth century. The
Chinese, in their own turn, seek to prove that visiting cards were
invented by their ancestors shortly after they had concocted explosive
powder. However, the first ever known sample of a visiting card, dating
back to 1786, was found in Germany. Gradually, with the development
of certain rules of use, the cards had become common by the nineteenth
century.
On the other hand, there appeared an ever-growing social group of
private entrepreneurs who had a constant need to exchange their contact
information. These pragmatic people did not wait for the polygrpahic
industry to turn to their needs and started to print out their own
cheaper business cards to give them at presentations, exhibitions
etc. In the modern business card design, with its developed clear
professional conventions, one can still detect the two conflicting
approaches, the fanciful and the functional one. |
| EXAMPLES |
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Original size:
50x90 mm.
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Original size:
50x90 mm.
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Original size:
50x90 mm.
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Original size:
50x90 mm.
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